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A proposal for Dr Kaylene Henderson · November 2026
Parents, carers and educators come in through two front doors, sign in once, and learn from one library of Kaylene’s teaching. Schools and centres buy access for their people. Everything from birth to 12, under two brands that each do one clear job.
Every screen here comes from a working prototype. Click through it yourself: open the prototype. Names are working names, and there are no prices yet on purpose: this is about how it works.
Where we start
Her teaching is spread across three websites today, each with its own look, login and checkout. Most of what the platform needs already exists.
A parent who buys a pack and then a course has two accounts, and nothing connects them.
Buy a pack, watch it, and there’s no plan, no next step and nothing for the next stage of childhood.
Tips on bedtime sit next to trauma and critical incidents, in the same bright style.
The hard moments happen at 9pm. Today there’s nowhere to turn until the next webinar.
The brands
If it’s Kaylene in person, or professional learning on a serious topic, it’s Dr Kaylene Henderson. Everything else is A Dose of Awesomeness.
Everyday help, birth to 12. The name we build, and the business asset. Warm and bright: sunshine, rays and characters.
Kaylene herself, and the heaviest topics. Calm and quiet: her watercolours, no characters.
Both run on one platform: one login, one checkout, one invoice. A centre can buy everyday training and the series together.
The products
Everything fits one of five shapes, for families and for educators alike. If something new doesn’t fit, we don’t make it yet. Each one leads naturally to the next.
| Shape | Its job | For parents | For educators and schools |
|---|---|---|---|
| Free | Earn trust tonight | A plan for each child, tonight’s first step, SOS help, tip sheets, a few AI helper questions | Tip sheets to share, webinars, the leaders’ webinar |
| Dose | Solve one problem | A short pack on one moment, like bedtime or school mornings | A masterclass or a staff-meeting pack |
| Program | Change a pattern | Courage Coaching, and more in time | Full courses; the Professional Learning Series |
| Membership | Support the everyday | Every dose, the AI helper, live Q&A with Kaylene | Every everyday masterclass and course, with certificates |
| Team access | Equip a whole place | Family access through their school or centre | Staff seats, yearly all-access, the schools program |
Kaylene in person sits beside these as a booking, not a product on the platform.
Free
A few quick questions about each child and what’s happening, then a plan and one thing to try tonight. It’s useful on its own, with no card and no time limit, so parents trust what comes next.
A plan for each childIt moves on as the child grows, from newborn to 12.
One thing for tonightA small idea and the words to use, ready in three minutes.
SOS help, always freeCalm steps for the hardest moments, with crisis contacts, never next to an offer.
A taste of the AI helperA few questions, answered only from Kaylene’s teaching.
Dose
A short video in parts, the words to use, cards to keep and a printable. Buy once and keep it. The seven advice packs are already made, and the same shape works for new single moments like school mornings or drop-off.
Why it’s happening, in plain words.
The actual words to use, and what not to say.
One small thing to do at home this week.
Program
For families whose child’s worries are getting in the way. Kaylene’s six steps, short lessons, live question times and one thing to try at home each week. More programs can follow the same shape.
Membership
Every dose and card unlocked, the AI helper without limits, and live Q&A with Kaylene. It stays useful as the child grows, because the plan moves on with them. SOS help stays free for everyone.
Educators
Masterclasses, full courses and staff-meeting packs, with certificates kept in one place. Educators who are parents switch between My family and My work. Most of this is already filmed.
Team access
A school or centre subscribes for its staff, its families or both. Leaders invite staff, hand out family codes and see completions and certificates. Families get private accounts the school never sees into, and keep them after the year ends.
Dr Kaylene Henderson
Her site keeps what’s personal: speaking, media and the Professional Learning Series, with clear signposts for parents and educators to A Dose of Awesomeness. The series is for professionals only, set in a quiet serious style, with content notes first.
The platform
Today’s dose, the library of cards, the AI helper and learning for work, in one account. SOS help sits in the same place on every screen, and each piece of content wears its own brand.
The AI helper answers only from Kaylene’s material and speaks only to adults. It never diagnoses or advises on medication, and it stops and shows crisis contacts when someone is in danger. See all the screens
Journeys
The audiences bring each other in. An educator shares a dose with a family. A school’s access brings hundreds of families. A keynote sends a room to the free account.
Content
One library of Kaylene’s teaching, in one format: understand it, say this, try this. Each piece is filmed once, tagged by audience, age, moment and brand, and versioned for home or the room. Her existing videos are the starting stock.
A few minutes of Kaylene on big feelings.
Running it
One account, library, checkout and admin behind both brands.
Parents and educators use it. Leaders only buy and manage.
Education, not therapy. Crisis help free. Never sell in a hard moment. No child accounts.
Filming in blocks, live sessions shared across groups, no one-on-one advice.
Payments, video and email are rented. The library, accounts and AI helper are ours.
Forums, accounts or AI for children, a separate app per brand, custom portals for single schools, anything that only works with Kaylene in the room.
Next
Click through the parent site, the educator and school pages, the app and Kaylene’s own site.
Open the prototype
