A Dose of Awesomeness+Dr Kaylene Henderson

A proposal for Dr Kaylene Henderson · November 2026

One platform for the adults in a child’s life.

Parents, carers and educators come in through two front doors, sign in once, and learn from one library of Kaylene’s teaching. Schools and centres buy access for their people. Everything from birth to 12, under two brands that each do one clear job.

What’s covered

  1. What Kaylene has today
  2. Two brands, one rule
  3. Five ways in
  4. The free account
  5. Doses
  6. Courage Coaching
  7. Membership
  8. Educators
  9. Schools and centres
  10. Dr Kaylene Henderson
  11. One app
  12. How people move through
  13. Made once, used everywhere
  14. What keeps it simple
  15. Decisions for Kaylene

Every screen here comes from a working prototype. Click through it yourself: open the prototype. Names are working names, and there are no prices yet on purpose: this is about how it works.

Where we start

Kaylene already has the method, the credibility and most of the content.

Her teaching is spread across three websites today, each with its own look, login and checkout. Most of what the platform needs already exists.

adoseofawesomeness.comAdvice packs for parents
  • Seven advice packs: Calm, Bravery, Awesome Toddlerhood, Healthy Eating, Healthy Screen-Time, School Readiness, Seriously Awesome Parenting
  • Twelve free minute-long tip videos
couragecoachingonline.comAnxiety and courage
  • Courage Coaching, six modules for parents of anxious children 4 to 12
  • A program for primary schools: lessons, teacher training, family places
  • Webinar replays for parents, teachers and principals
drkaylenehenderson.comEducators, events and the hub
  • Masterclasses 1 to 8, two full courses, staff-meeting packs
  • The Complete Trauma Course and critical incident packs
  • Eleven free tip sheets, evening webinars
  • Keynotes, workshops, media, licensing

What holds it back

Three sites, three logins

A parent who buys a pack and then a course has two accounts, and nothing connects them.

Every purchase is a dead end

Buy a pack, watch it, and there’s no plan, no next step and nothing for the next stage of childhood.

Everyday and serious, side by side

Tips on bedtime sit next to trauma and critical incidents, in the same bright style.

No help between times

The hard moments happen at 9pm. Today there’s nowhere to turn until the next webinar.

The brands

Two brands, one rule.

If it’s Kaylene in person, or professional learning on a serious topic, it’s Dr Kaylene Henderson. Everything else is A Dose of Awesomeness.

Everyday help, birth to 12. The name we build, and the business asset. Warm and bright: sunshine, rays and characters.

  • Everything for parents and carers
  • Everyday training for educators
  • Programs for schools and centres
  • Hard topics for parents too, set plainly

Kaylene herself, and the heaviest topics. Calm and quiet: her watercolours, no characters.

  • Keynotes, workshops, parent evenings and media
  • The Professional Learning Series: trauma, critical incidents, grief and loss
  • For professionals only, never sold to parents
  • Signposts everything else to A Dose of Awesomeness

Both run on one platform: one login, one checkout, one invoice. A centre can buy everyday training and the series together.

The products

Five ways in, from a free account to a whole school.

Everything fits one of five shapes, for families and for educators alike. If something new doesn’t fit, we don’t make it yet. Each one leads naturally to the next.

ShapeIts jobFor parentsFor educators and schools
FreeEarn trust tonightA plan for each child, tonight’s first step, SOS help, tip sheets, a few AI helper questionsTip sheets to share, webinars, the leaders’ webinar
DoseSolve one problemA short pack on one moment, like bedtime or school morningsA masterclass or a staff-meeting pack
ProgramChange a patternCourage Coaching, and more in timeFull courses; the Professional Learning Series
MembershipSupport the everydayEvery dose, the AI helper, live Q&A with KayleneEvery everyday masterclass and course, with certificates
Team accessEquip a whole placeFamily access through their school or centreStaff seats, yearly all-access, the schools program

Kaylene in person sits beside these as a booking, not a product on the platform.

Free

The free account: where every parent starts.

A few quick questions about each child and what’s happening, then a plan and one thing to try tonight. It’s useful on its own, with no card and no time limit, so parents trust what comes next.

adoseofawesomeness.com
A Dose of Awesomeness home page
The home page: one idea for tonight, and moments to start from. Try it
Joining on a phone
Joining takes three quick choices. Try it
A plan for each child

It moves on as the child grows, from newborn to 12.

One thing for tonight

A small idea and the words to use, ready in three minutes.

SOS help, always free

Calm steps for the hardest moments, with crisis contacts, never next to an offer.

A taste of the AI helper

A few questions, answered only from Kaylene’s teaching.

Dose

Doses: one moment, sorted.

A short video in parts, the words to use, cards to keep and a printable. Buy once and keep it. The seven advice packs are already made, and the same shape works for new single moments like school mornings or drop-off.

Doses
The doses library
The library, by age and moment. Try it
School mornings
One dose: School mornings
One dose in full, with a free taste and when to get more help. Try it
Understand it

Why it’s happening, in plain words.

Say this

The actual words to use, and what not to say.

Try this

One small thing to do at home this week.

Program

Courage Coaching: the first program, for bigger patterns.

For families whose child’s worries are getting in the way. Kaylene’s six steps, short lessons, live question times and one thing to try at home each week. More programs can follow the same shape.

Courage Coaching
Courage Coaching page
Courage Coaching on the new site. Try it

Membership

Membership: help between times.

Every dose and card unlocked, the AI helper without limits, and live Q&A with Kaylene. It stays useful as the child grows, because the plan moves on with them. SOS help stays free for everyone.

Membership
Free and membership compared
What’s free and what members get, side by side. Try it
The AI helper on a phone
The AI helper always shows where its answer came from.

Educators

For educators: everyday training in the same account.

Masterclasses, full courses and staff-meeting packs, with certificates kept in one place. Educators who are parents switch between My family and My work. Most of this is already filmed.

For educators
The educators page
For educators. Try it

Team access

For schools and centres: equip a whole place.

A school or centre subscribes for its staff, its families or both. Leaders invite staff, hand out family codes and see completions and certificates. Families get private accounts the school never sees into, and keep them after the year ends.

For schools and centres
The schools and centres page
For leaders. Try it
Your team
The admin view for a centre
The admin view: staff, families and billing.

Dr Kaylene Henderson

Kaylene in person, and the heaviest topics, under her own name.

Her site keeps what’s personal: speaking, media and the Professional Learning Series, with clear signposts for parents and educators to A Dose of Awesomeness. The series is for professionals only, set in a quiet serious style, with content notes first.

drkaylenehenderson.com
Kaylene’s own site
Speaking and media. Try it
Professional Learning Series
The Professional Learning Series
The Professional Learning Series. Try it

The platform

One app, on a laptop or a phone.

Today’s dose, the library of cards, the AI helper and learning for work, in one account. SOS help sits in the same place on every screen, and each piece of content wears its own brand.

Today screen
My family · Today
Cards and words screen
Cards and words
Ask the AI helper screen
Ask the AI helper
My work learning screen
My work · Learning

The AI helper answers only from Kaylene’s material and speaks only to adults. It never diagnoses or advises on medication, and it stops and shows crisis contacts when someone is in danger. See all the screens

Journeys

Every path starts free and has one clear next step.

The audiences bring each other in. An educator shares a dose with a family. A school’s access brings hundreds of families. A keynote sends a room to the free account.

A parent
Free account→A plan and one thing to try tonight→A dose→A program→Membership→The plan moves on as the child grows
A family through a school
A code in the newsletter→Own private account→The same parent path→Stays on after the year ends
An educator
A masterclass→A course and certificate→Shares pieces with families→The Professional Learning Series, same login
A leader
Team access or the schools program→Invites staff, sends family codes→Sees completions→Renews each year
An event organiser
Books Kaylene→She speaks→The audience is pointed to the free account

Content

Made once, used everywhere.

One library of Kaylene’s teaching, in one format: understand it, say this, try this. Each piece is filmed once, tagged by audience, age, moment and brand, and versioned for home or the room. Her existing videos are the starting stock.

One filmed piece“Name it before you fix it”

A few minutes of Kaylene on big feelings.

A dose for parentsvideo in parts, cards, printable
Cards in the appunderstand it, say this, try this
AI helper answerswith the source shown
A masterclass partthe classroom version
A newsletter dosefor schools to share
Social postsshort clips and quote cards

Running it

What keeps it simple to run.

Two doors, one house

One account, library, checkout and admin behind both brands.

Two kinds of user

Parents and educators use it. Leaders only buy and manage.

The same rules everywhere

Education, not therapy. Crisis help free. Never sell in a hard moment. No child accounts.

Kaylene’s time is fixed

Filming in blocks, live sessions shared across groups, no one-on-one advice.

Rent the ordinary, own the special

Payments, video and email are rented. The library, accounts and AI helper are ours.

What we don’t build

Forums, accounts or AI for children, a separate app per brand, custom portals for single schools, anything that only works with Kaylene in the room.

Next

Decisions to make with Kaylene.

See how it feels.

Click through the parent site, the educator and school pages, the app and Kaylene’s own site.

Open the prototype